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How transformative travel redefines the global luxury market

According to research, the global luxury market is set to reach EUR 295 billion in revenue by 2020.  The future is bright because the very concept of modern luxury has evolved and broadened. What was once defined by the cost of a product, now revolves around thoughtful curation, personalised experiences and authentic connection.

In the hospitality industry, these elements drive today’s luxury consumer motivations and combine to deliver what’s called ‘transformative travel’ – a distinct departure from the standardised, transactional experience. People want to feel like they’re on a one-of-a-kind journey and that they’re a part of something meaningful. The companies that succeed will be those able to meet these demands.

In the hospitality industry, the pioneers are the ones forcing hotels to shed old-world models and practices, to adopt new services and experiences in order to attract guests.

At the forefront of this disruption, private rentals will continue to be a battleground in the hospitality sector, with an increase of traditional hotel brands entering the market, and new companies emerging at a faster clip.

Rapid growth is imminent, with both the influx of new stand-alone companies, and also hotels working to offer similar experiences to guests through acquisitions or partnerships. Research predicts the global vacation rental market will close in on $170 billion by 2019 (Research and Markets).

Guests will have more accomodation options than ever before and they’ll go where the experience is authentic, the service is impeccable and caring, and the stay comfortable and special.

The leader in luxury private home rentals,onefinestay is in a class all its own. It is a new kind of hospitality company offering individualised stays and bespoke services in carefully curated homes all around the world, from the finest exotic villas, mountain chalets and country piles to private homes and apartments in world-class cities.

Its continued success hinges on curation. Onefinestay only accepts 1 in 10 homes that apply, and the brand does not operate in just any, or every destination. What makes onefinestay unique is in its art of curation, in its ability to handpick the very best homes, destinations and people that make this redefined luxury experience truly come to life.

Every last detail is carefully considered. On the guest side, onefinestay makes sure every home is prepared to its exacting standards and provides 24/7 concierge service, enabling guests to personalize every element of their stay.

The company also nurtures personal relationships with homeowners and property managers, caring for each home and villa as if it were their own.

Onefinestay’s end-to-end service model, from listing the home and managing the booking through to the stay itself, transcends traditional travel into a higher degree of living. This is the next evolution of luxury travel, going beyond simply providing high-end accommodation and personal butlers to the creation of premium experiences and guest-responsive services that result in pure moments of joy.

To provide this unrivaled and personalised experience, onefinestay invests time to understand its guests, their motivations and aspirations.

Onefinestay’s 24/7 concierge service allows guests to effortlessly tailor their stay with extras including everything from airport transfers and grocery deliveries to spa services and hot air balloon excursions.

onefinestay, from when it was founded in 2009, was able to tailor its service, not just to customers, but to travel trends, and create experiences that always felt fresh and exciting, with a relatively lightweight model that allowed it to scale intelligently. And since then, the private rental category has only grown with competitive and complementary companies widening the landscape, hotel brands aiming to innovate, and there are no signs of slowing down.

To learn more, visit www.onefinestay.com

The interview was filmed with Javier Cedillo-Espin, CEO of onefinestay.

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